We're Hiring! Bumble Seeks Germany Field Marketing Coordinator

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Bumble is looking for a Germany Field Marketing Coordinator! Apply Here

Bumble is looking for an enthusiastic, creative, proactive and entrepreneurial Field Marketing Coordinator to help establish Bumble’s brand as the leading relationships and social networking app in Germany.

Bumble’s core values are rooted in connecting and bringing together like minded communities, and our field marketing approach aims at extending our Bumble brand values to students and individuals around Berlin - appointing selected individuals as Bumble ‘ambassadors’ to be part of the movement.

These ambassadors will be managed, monitored and inspired by the Field Marketing Coordinator to deliver tasks, events and represent Bumble at their University or city in varying ways. This individual's role is to help spread the Bumble mantra far and wide through word-of-mouth marketing, using our ambassadors as advocates to extend this. This individual will also help spread this word-of-mouth and visibility through unique, creative guerrilla activations in Berlin, leaning on their knowledge of what’s cool to deliver high-impact, visually stimulating moments around the city.

Based in Berlin and reporting directly to the International Field Marketing Lead, this individual will be responsible for building and scaling Bumble’s field marketing activities in Germany (with a strong initial focus on Berlin) through ambassador programmes, events and guerrilla marketing.

The main aspects of this role will involve:

Ambassador recruitment and management

  • Identifying & onboarding new Bumble ambassadors

  • Ongoing management & training for all ambassadors

  • Providing feedback on activations; managing & reporting on outputs

  • Driving growth in order to hit or exceed business KPIs across Germany

  • Researching key events/partnerships that are on brand and relevant for marketing activations

  • Ideation and delivery of guerrilla marketing initiatives

  • Support ambassadors on event execution, including publicity and logistics.

  • Post-activity follow up: gathering reports, collating photos, retargeting

  • Creative ideation around wider regional marketing activities.

  • Assisting with other events & partnerships across Germany as required.

General

  • Tracking spend against budget for field marketing activities

  • Liaising with International Marketing Team to order & distribute merchandise

  • Supporting the German team with other tasks as required

About You:

  • Passionate about the Bumble brand vision and values

  • Enthusiastic, energetic, entrepreneurial, creative, collaborative

  • Self starter: thrives on taking ownership of initiatives with limited oversight, leveraging and learning from successes and challenges of other emerging Bumble markets

  • Flexible and adaptable

  • Exceptional communication skills

  • Unafraid to hustle, hustle, hustle

Required experience, knowledge and skills:

  • Extensive knowledge of Berlin culture and Germany higher education landscape, as well as wide networks of contacts

  • Exceptional written and spoken German and English

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