Serena Williams sets records. She crashes ceilings. She's an elite athlete — the best of the best. A role model. An entrepreneur. An activist. A mother. She's the first and the only.
She's always made the first move in her life, both on and off the tennis court.
Now, she's joining forces with Bumble as a Global Advisor to help women worldwide do the same: to own their power, and to know that they don't have to wait for permission, whether in their love lives, their friendships, or their careers.
Bumble and Serena are celebrating our partnership with, appropriately, a 'first': on Sunday, February 3, we will launch our partnership during Super Bowl LIII with a women-led campaign — in front of the camera, and behind the scenes — on a day when the focus is on men.
Stay tuned for big news as Serena and Bumble kick-off the #InHerCourt campaign next month. Download Bumble now to make your first move.
History In The Making
Whitney has dreamed of working with Serena since the early days of Bumble, four years ago. Here's why.
Change The Narrative
Let’s rewrite the antiquated gender norms that have held women back for so long.