Bumble’s Evolution: A Growing Community with New Momentum

MagicLab, the parent company behind dating and networking apps Bumble and Badoo, has been renamed to Bumble as of July 2020 — just as the Bumble app celebrates a milestone, with 100 million people around the world now meeting to date, make friends, or network.

Bumble will continue to be led by founder and CEO Whitney Wolfe Herd as she works to scale both dating and networking apps, which represent a combined community of over 600 million across six continents.

In conjunction with the move, Bumble has made several high-profile leadership appointments, highlighted by the additions of Tariq Shaukat as President, Ronen Benchetrit as the parent company’s Chief Technology Officer, and Tran Taylor, Chief People Officer.

On the Board level, Ann Mather has been appointed as non-executive Board Chair and Matthew Bromberg, Pamela Thomas-Graham and Elisa Steele as Board Members.

Shaukat joins from Google Cloud, Google's $11+ billion cloud computing division, where he most recently was President, Industry Products and Solutions and previously President, Global Customer Operations. Benchetrit joined the company after serving as CTO of Zopa and PokerStars, and Taylor joined Bumble following his time with Mr. Cooper, Travelocity and Blucora.

Mather, Bromberg, Thomas-Graham and Steele join Wolfe Herd on Bumble’s newly formed board of directors. Mather, the former CFO of Pixar Animation Studios, currently serves on the boards of Airbnb, Alphabet, Netflix and Arista Networks. Thomas-Graham, a celebrated business leader and author, currently serves on the boards of Clorox, Peloton and Norwegian Cruise Lines, previously served on the executive board of Credit Suisse, and is the former President and CEO of CNBC. Steele is the Chairwoman of Cornerstone, serves on the boards of Splunk, JFrog and Procore and has served as the CEO of Namely and Jive Software. Bromberg is the current COO of Zynga and serves on the board of Fitbit.

Bumble’s rebrand as a group and its senior appointments come months after private equity giant Blackstone took a majority stake in the business, looking to super-charge its growth.