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In Her Court
In Her Court
Make the first move.
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Make the first move

Serena Williams sets records. She crashes ceilings. She's an elite athlete — the best of the best. A role model. An entrepreneur. An activist. A mother. She's the first and the only. She's always made the first move in her life, both on and off the tennis court.

Now, she's joining forces with Bumble as a Global Advisor to help women worldwide do the same: to own their power, and to know that they don't have to wait for permission, whether in their love lives, their friendships, or their careers.

Bumble and Serena celebrated the relationship with, appropriately, a 'first': we launched our partnership during Super Bowl LIII with a women-led campaign — in front of the camera, and behind the scenes — on a day when the focus is traditionally on men.

Keep following along with Serena, Bumble, and the #InHerCourt campaign. Download Bumble now to make your first move.

Make the First Move
Women discuss about what it means to truly make the first move and go after what you want.
Don't Wait
They’ll tell you to dream, but not too big. And to wait to be given power. But here's what the world won’t tell you: you don’t have to wait for power. You already have it.
Serena Williams and Bumble sitting on a tennis court
Your Way To The Big Game!
Download Bumble now and you too can get in on the action! We are sending one lucky winner to ATL to catch football’s biggest game of the season on February 3rd.