We Served Up Catfish To End Catfishing


Last week, we teamed up with Top Chef star, Sam Talbot, to combine our love of food (and food trucks!) with our love for user safety. The “Great Catch” trailer was a 4 day-long event introducing photo verification to our users as a way to put an end to catfishing. The trailer took us on a road map of New York, starting out on Thursday in Flatiron and ending over the weekend in Brooklyn. 


Kicking things off in Flatiron, we couldn’t have asked for a more positive start with passerby’s chomping at the bit to get in line and hear more about what was going on. Once in line, patrons showed proof of the app to one of the team members and were then handed a ticket with information on how to complete the photo verification process. Users were taking advantage of the photo booth to take a new Bumble profile pic and get verified while waiting for their food (we promise it really does only takes a few minutes).


We always love hearing feedback from you guys, so it made us happy to overhear countless conversations about how much you love the concept. Our amazing chef, Sam was on-hand all afternoon hanging out with users and helping serve over 400 people that turned up to show their love and support on our first day. The constant smiles and good vibes radiated throughout the afternoon and well into the end of the day, making us all the more excited for the weekend. 


We hit the road and headed to Brooklyn for the weekend, home of chef Sam’s newest restaurant, Pretty Southern, which we have to say is pretty damn good. Sam and his team are putting a healthy spin on the traditional southern classics, yes fried chicken and biscuits, but also local, organic and sustainably sourced. More than 75 percent of the menu is vegan and they’ve made great efforts to reduce their carbon footprint (which we’re always in support of). 


On our last night in Brooklyn, the truck sold out serving over 500 people who came and inspired our best night yet. The amazing energy was sustained throughout the evening by the pumping music and the many incredible stories we heard from couples that met on Bumble and are now engaged, as well as couples with Bumble babies. It was a great way to connect with both newcomers to the app, as well as our current user base in New York about our new feature. 

Overall, It was a perfect way to welcome fall and say goodbye to catfishing forever!


The BeeHive


Andee Olson