We're Hiring! Bumble Seeks Germany Field Marketing Coordinator
Bumble is looking for a Germany Field Marketing Coordinator! Apply Here
Bumble is looking for an enthusiastic, creative, proactive and entrepreneurial Field Marketing Coordinator to help establish Bumble’s brand as the leading relationships and social networking app in Germany.
Bumble’s core values are rooted in connecting and bringing together like minded communities, and our field marketing approach aims at extending our Bumble brand values to students and individuals around Berlin - appointing selected individuals as Bumble ‘ambassadors’ to be part of the movement.
These ambassadors will be managed, monitored and inspired by the Field Marketing Coordinator to deliver tasks, events and represent Bumble at their University or city in varying ways. This individual's role is to help spread the Bumble mantra far and wide through word-of-mouth marketing, using our ambassadors as advocates to extend this. This individual will also help spread this word-of-mouth and visibility through unique, creative guerrilla activations in Berlin, leaning on their knowledge of what’s cool to deliver high-impact, visually stimulating moments around the city.
Based in Berlin and reporting directly to the International Field Marketing Lead, this individual will be responsible for building and scaling Bumble’s field marketing activities in Germany (with a strong initial focus on Berlin) through ambassador programmes, events and guerrilla marketing.
The main aspects of this role will involve:
Ambassador recruitment and management
Identifying & onboarding new Bumble ambassadors
Ongoing management & training for all ambassadors
Providing feedback on activations; managing & reporting on outputs
Driving growth in order to hit or exceed business KPIs across Germany
Researching key events/partnerships that are on brand and relevant for marketing activations
Ideation and delivery of guerrilla marketing initiatives
Support ambassadors on event execution, including publicity and logistics.
Post-activity follow up: gathering reports, collating photos, retargeting
Creative ideation around wider regional marketing activities.
Assisting with other events & partnerships across Germany as required.
General
Tracking spend against budget for field marketing activities
Liaising with International Marketing Team to order & distribute merchandise
Supporting the German team with other tasks as required
About You:
Passionate about the Bumble brand vision and values
Enthusiastic, energetic, entrepreneurial, creative, collaborative
Self starter: thrives on taking ownership of initiatives with limited oversight, leveraging and learning from successes and challenges of other emerging Bumble markets
Flexible and adaptable
Exceptional communication skills
Unafraid to hustle, hustle, hustle
Required experience, knowledge and skills:
Extensive knowledge of Berlin culture and Germany higher education landscape, as well as wide networks of contacts
Exceptional written and spoken German and English